Streaming Services are the New Threat for Cable Companies
The fight between the streaming services like Apple TV and Amazon Fire TV with the cable companies seems about to end anytime soon. The rising fame and the accelerated propagation of the streaming services have given a headache to cable companies, actually.
The FCC (Federal Communication Commission) unveiled a proposal that was approved to end up this conflict and make a win-win scenario between cable companies and streaming services.
Getting rid of cords is something common these days. It is way more convenient and easy to have a streaming box like Apple TV of Fire TV working with WiFi. That’s happening in almost every home with the fame and good quality of the streaming boxes, plus the comfortableness of searching for any series or movies out there.
The Proposal and Conditions around the Corner
The proposal was open to public comment and had a valid period of 60 days. So, basically, we are being listened to decide the result of this dispute. Depending on the totality of the comments and opinions, it will be decided whether the cable box is liberated or not.
In spite of this dispute, the results are directly translated into a freest customer’s choice and needs. Not depending solely in the cable box or any Apple TV or Fire TV, just to mention a few. Instead of renting a box from companies like Time Warner or ATT Uverse, rather you can use the existing subscription of those boxes onto any existing streaming service box, Apple TV or Fire TV for example.
In addition, this rule is intended to decrease the massive rental fees, mainly due to the rent of both services by some users. Not only will this benefit customers from the movement, also, this pretends to help cable companies to not lose their battle against innovative and revolutionary streaming services.
Cable Companies are Smart
Cable companies have opened their eyes and realized (almost on the deadline) that consumers are tired and really upset with the customer service received. Even some of them are now focusing all their efforts into the fix of that problem, shortening the waiting time in customer service’s calls.
With the hype of smartphones and tablets and the possibility of watch anything online, anywhere and anytime, cable companies stay into the oblivion and get overcome in terms of content’s quality. Today’s trends are a sign that people are most likely to watch and enjoy different content, not a fixed genre. Even boxes like Apple TV and Amazon Fire TV are creating its own content to supply the new customers’ needs. Something to increase the worry of cables companies.
At least strategically, cables companies could reach an agreement to not plummet their incomes. HBO, probably the most famous service of the world, made a step forward time ago, already allowing you to watch their content without separating cable subscription for a fee.
This is not a victory for cable companies; the announcement is just a proposal. After the gathering of opinions and comments, a final vote will take place. So this rule is just in baby steps and it’s the first step to getting into the right direction the cable companies.
Cable companies have left the stubbornness aside, instead of fighting against the stronger rivals right now. They are trying to join the boat of that lethal force. It’s more than their ego at stake. Their wellness and presence in the market are in a delicate situation.